Client: American Society of Clinical Oncology (ASCO)
Role: UX Designer
Company: Thoughtworks
Overview
ASCO partnered with Thoughtworks to launch the ASCO Content Experience (ACE), a specialized search tool designed to keep oncologists up-to-date on essential research and treatment guidelines. ACE enables over 45,000 oncologists to quickly access ASCO meeting content, journal articles, and targeted guidelines, reducing search time and supporting better patient care through easily accessible, high-quality information.
My Role
My Role
I led the UX Design as part of the design team from inception to final feature flows. This included designing key elements like the Explore Page, bookmarking functionality, and a design system within an agile MVP cycle
Research
Through user interviews and concept validation, we identified key user needs that ACE addresses:
Design and Development
Explore Feature User Story
As a user logging into ACE, I want a comprehensive, personalized landing page to explore relevant content to oncologists like me.
Challenge
The biggest challenge was creating a layout that encompassed all the information users wanted to see for each content type such as most view videos or recently published articles. There were many iterations to find a strong hierarchy of information to test with users.Wireframes Iterations
Explore User Flow
High Fidelity Explore Page Designs
Bookmark Feature User Story
As a user, I want to bookmark and access saved content to easily keep track of articles and resources for later review.
Concept and WireFrames
High Fidelity Bookmark Feature
Design System Style Guide
To ensure consistency, we built a design system that served as a comprehensive source for design patterns, accessibility standards, and documentation. Key elements included:
-Accessibility guidelines
-Branding (colors, typography, logos)
-Spacing, breakpoints, and layout grids
-Icon pack
-Component library compatible with Angular UI standards
Process
I coordinated closely with development, product, and design teams, conducting regular reviews of each style guide component to build a cohesive, reusable library. By aligning ASCO’s branding with Angular standards, we delivered a polished, end-to-end user experience.
